Yelp Travel is an all-purpose travel planning and management solution for tablets.

 

The Yelp Travel clickable prototype can be found here, or you can take a walkthrough just by scrolling down.

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Overview

 We built a a Travel tablet app for Yelp.

 

Challenge

Yelp has already conquered the local restaurant review scene in the U.S. In order to continue foster they need to reach out to new businesses internationally. Yelp wants to expand their product offering with new travel features to streamline user travel experience. Yelp wants to be smarter overall by learning user preferences and tailoring search results. All this will help incentivize Yelp account creation and help them grow their community.

Therefore, Yelp needs a native Travel app for the tablet. 

 

Solution

Yelp Travel app helps create a dynamic itinerary. It's an all-purpose solution for pre, during and post travel needs. We believe it would assist Yelp big way in adding value to its international offerings, providing more reviews and traffic, enlarging communities and helping grow other businesses.


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Persona and User Story

Grace is a Yelp Elite reviewer who sells medical equipment to surgical centers and was just told that her company has expanded sales to the East Coast. So next week she has her first business trip to Boston where she's never been before.

User Flow

User Flow

Grace is excited about the new Yelp Travel. She has signed in with her Yelp account, set her preferences and started creating her first itinerary.

The system is smart. It knows where her hotel and convention center are located so it can make suggestions for restaurants, attractions, and entertainment. Grace has already booked visits to Boston Commons and Fenway Park, the home of Red Sox! 

The app even knows her favorite dining options, but this time she wants to find a great place based on her friends' reviews.

Grace finds her friendsreviews on Boston restaurants several ways on the app. E.g. by going Row 32 – 57 reviews.

She loves what she sees. Let me get positively surprised by what my friends have eaten here – Ill go to Row 34!

Row 34 gets added to Graces itinerary, and the system also shows it on the Boston map.

There are other ways of scrolling through friends reviews, too.

You can go look at the Global view, click Boston that has 156 Grace's friends' reviews and go from there.

Grace is super happy with her Yelp Travel profile. 

Yelp Travel profile also serves as an archive for her past itineraries. Grace is sure shes going to love Row 34 and write a great review herself to serve her community in the future, respectively. And all that is going to archived as "Grace's past trips".

 

Try out the clickable prototype yourself here, either on laptop or preferably (app to be downloaded from the site) on iPad, to find out all the fancy ways you can add bookings, attractions and entertainment to your itinerary!

 

A 1-page in-depth description of our solution and what it means to the user and business alike can be found here.

Also, you can click the image below to find an article at LocalVox about 5 Fascinating Yelp facts that helped us focus our user need analysis.

 

With Yelp Travel, we followed a strictly user-centered design process.

Comparative and Competitive Analysis

Comparative and Competitive Analysis

Feature Priorities

Feature Priorities

Flow Chart (click to get a bigger picture)

Flow Chart (click to get a bigger picture)

 

We reiterated and redesigned the app several times after feedback from users.

1st design iteration and user feedback

1st design iteration and user feedback

Changes made

Changes made

 
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This was a group project, with teammates Robby Choate and Kristy Kelly.

 

My contributions were User Need Analysis, Persona and Concept Creation & Iteration, Sketching, Wireframing, Prototyping and User Testing.