Overview: Built an e-commerce website for True Spirit, a fictional school uniform retailer

 

Challenge: Pulling schools and parents together and convincing them of the superiority of one integrated e-commerce solution

 

Design challenge

Design challenge

Concept model

Concept model

Solution: My TrueSpirit Website combines the best of modern internet shopping, freedom to choose and alignment with requirements with easy checkout, and also integrating a bigger business solution

Happy user

Happy user

 

Process: Competitive & Comparative Analysis, User Research, Card Sort, Persona Creation, User Scenarios, User Journeys, User Flows, Sitemap, Sketching, Wireframing, Prototyping, User Testing

 

Process Highlights:

Post-it Sitemap

Post-it Sitemap

Omnigraffle Sitemap

Omnigraffle Sitemap

Reviewed mockups of the clickable prototype

Reviewed mockups of the clickable prototype

 

Sample wireframes:

 

A 1-pager of the design challenge and its full solution from the user and business perspective can be found here