Overview: Built an e-commerce website for True Spirit, a fictional school uniform retailer
Challenge: Pulling schools and parents together and convincing them of the superiority of one integrated e-commerce solution
Solution: My TrueSpirit Website combines the best of modern internet shopping, freedom to choose and alignment with requirements with easy checkout, and also integrating a bigger business solution
Process: Competitive & Comparative Analysis, User Research, Card Sort, Persona Creation, User Scenarios, User Journeys, User Flows, Sitemap, Sketching, Wireframing, Prototyping, User Testing
A 1-pager of the design challenge and its full solution from the user and business perspective can be found here.