Imagine an early smartphone with emotional intelligence like a human. This is what early user interviews encouraged us to dream on and create before the millennium. 

It's The Hero  (1999) - a concept phone built around a well laid-out story and its protagonist.

It has a personality akin to the tragic King Oedipus, or the iconic Indiana Jones. Interacting with it makes the user feel like his chosen Hero. The story of the Hero unfolds in this phone, and the user can follow it as if it was his own.


User can identify with Hero, rejoice and mourn with him. This phone provides suspense and - like in classical drama- cleansing of user’s own feelings through identification with the protagonist and following his adventures.