Overview: Babybox is a kids' outfit provider that curates stylish multi-piece outfits from multiple vendors for parents and families who don't have time to shop out.

Challenge: This is a website design project at General Assembly. My role was UX consultancy – walk through the whole user-centered design process to secure an MVP.

Process: Task analysis, user research, competitive and comparative analysis, persona, user journey, affinity map, sketching in Design Studio, wireframing. 

   UX Design Process

 

UX Design Process

USP features

USP features

   Persona , must-haves, would-like-to-haves, can't-haves. filters.

 

Persona , must-haves, would-like-to-haves, can't-haves. filters.

Clickable Prototype can be found here.