Overview: Babybox is a kids' outfit provider that curates stylish multi-piece outfits from multiple vendors for parents and families who don't have time to shop out.
Challenge: This is a website design project at General Assembly. My role was UX consultancy – walk through the whole user-centered design process to secure an MVP.
Process: Task analysis, user research, competitive and comparative analysis, persona, user journey, affinity map, sketching in Design Studio, wireframing.
Clickable Prototype can be found here.